AI-Driven Enterprises & Moonshot Strategy: How Leaders Compete in the Age of AI
with Ivan Bofarull, Jorge Calvo
AI is already reshaping strategy, competition, and how organizations create value. But the advantage doesn’t come from the technology alone—it comes from how leaders apply it with focus, speed, and a clear operating model.
In this seminar, Jorge Calvo, co-author of The AI-Driven Business: Leading, Competing and Thriving in the Age of Artificial Intelligence, shares a leadership-focused roadmap for building AI-augmented enterprises—moving beyond isolated pilots to real business impact. Joining him in dialogue is Ivan Bofarull, Chief Innovation Officer at ESADE and author of Moonshot Thinking, who brings a complementary lens on radical reframing, first-principles reasoning, and the innovation culture needed to pursue bold transformation.
Together, they will explore how augmented intelligence and moonshot ambition can reinforce each other—helping leaders turn uncertainty into advantage and build organizations designed to learn and compete in an AI-driven world.
At this seminar, you will:
- Understand how AI changes competitive advantage—and what leaders must do differently
- Learn how to embed AI into strategy, operating models, and execution (not just pilots)
- Explore “moonshot-level” reframing to imagine opportunities beyond current constraints
- Identify opportunities and uncertainties at the intersection of exponential tech and strategy
- Learn how to build cultures capable of exponential learning and AI-enabled experimentation
- Take away actionable leadership principles for competing and thriving in the age of AI
Join the seminar online, or come to our Tokyo venue to network with speakers and attendees after the talk
Overview
| Date: | Tuesday, February 10, 2026 |
|---|---|
| Time: | 11:30 - 13:00 CET (Central European Time) (19:30 - 21:00 Tokyo JST) |
| Where: | Hybrid |
| Registration Fee: | Free of charge |
| Language: | English |
Agenda
| 11:00 CET | Reception Time |
|---|---|
| 11:30 CET | Event Start |
| 11:35 CET | Seminar & Panel Discussion |
| 12:30 CET | Q&A |
| 13:00 CET | Closing and Networking (for on-site) |
Ivan Bofarull
Ivan Bofarull is the Chief Innovation Officer at ESADE and a teaching professor in its Executive Education and Executive MBA programs. He is a recognized through leader, advisor, and speaker in disruptive innovation, with extensive experience designing and delivering innovation programs for senior executives across Silicon Valley, the Middle East, Asia, Latin America, and Europe. His work has involved leading global organizations such as HP, Porsche, UBS, Biogen, Repsol, NTT Data, and Caixabank, among others.
He has served for wight consecutive years as the academic director of Caixabank’s flagship leadership program, Moonshot Thinking for Entrepreneurs, run in partnership with MIT. Ivan is also the author of Moonshot Thinking (3rd edition), and award-winning book recognized as the “Best innovation Book of the Year” and selected as a “top pick” by Open AI.
In addition, Ivan has advised institutions such as Georgetown University’s McDonough School of Business and collaborated with Singularity University, Minerva University, Tecnológico de Monterrey, and BMI. A frequent keynote speaker at major global forums, he has received ESADE’s Educational Innovation Award and has been listed by Forbes as a “Top Futurist”.
Jorge Calvo
Jorge Calvo is a professor, researcher, author, and strategy advisor with over 35 years of global executive experience. He previously held senior leadership roles at Roland Digital Group Corporation in Japan and EMEA, including president and CEO positions, leading global operations, supply chain, and digital transformation initiatives. His expertise spans business strategy, organizational change, disruptive innovation, AI and robotics, and global operations management.
Jorge holds a PhD, MBA and MSc in business research, along with executive education credentials from Harvard Business School and MIT. He serves as an affiliate professor of strategy and general management, executive-in-residence, and academic director of AI business strategy programs at ESADE Business School, and as deputy dean at GLOBIS University, where he teaches Strategy and Moonshot Transformation. He is also frequent keynote speaker and the author of Journey of the Future Enterprise, published in Japanese in 2022.
