Panasonic’s Approach to Enduring Market Impact

Stories from Japanese Companies in Europe #3
Monday, February 26, 2024 13:00 - 14:15 CET / 21:00 - 22:15 JST
Don't miss this unique chance to hear how Panasonic has adapted its business model to weather market changes.
Panasonics Enduring Market Impact

Panasonic’s Approach to Enduring Market Impact

What enables a company to retain a strong market position over decades?

Panasonic has navigated numerous market shifts, evolving customer demands, and a myriad of challenges over the years. Witnessing a transformation from primarily consumer-focused operations to significantly expanding their business-to-business sector, they’ve adapted remarkably.

Join us for an enlightening conversation with Mr. Johannes Spatz, President at Panasonic Industry Europe, as we explore this journey of endurance and evolution.

Stories from Japanese Companies in Europe Series

This webinar marks the third episode in our collaborative series with J-BIG: Stories from Japanese Companies in Europe. We are proud to present an interactive webinar series that taps into the unique experience of leaders at Japanese companies across Europe. All of our webinars are dialogue-based and leave at least 30 minutes for Q&A! 

Our events are open to professionals around the world who are interested in enriching their careers and perspectives. We guarantee you an opportunity to examine the pivotal role of purposeful leadership and to discover cultural synergies that drive success.

The dialogues are facilitated by GLOBIS Europe – Japan’s No. 1 MBA and prominent provider of corporate training and venture capital – as well as J-BIG, Germany’s biggest magazine on Japanese business.

To deepen the discussions during the event, we encourage participants to read the interview with Mr. Johannes Spatz prior to the event. However, a quick summary of the story will be provided during the seminar as well.

Event Speakers:

  • Johannes Spatz: President, Panasonic Industry Europe GmbH
  • Bjoern Eichstaedt: Publisher of J-BIG and Co-Owner of Storymaker, facilitating Japanese-European business communication.
  • Toru Takashi: President & CEO of GLOBIS Europe BV, sharing global leadership acumen honed through diverse experiences.

Register below to secure your spot!

Please note that by registering, you understand and agree that a recording of the seminar might be made available on online channels afterwards.  


Date: Monday, February 26, 2024
Time: 13:00 - 14:15 CET / 21:00 - 22:15 JST
Where: Online
Registration Fee: Free of charge
Language: English


13:00 (CET) / 21:00 (JST) Welcome
13:05 (CET) / 21:05 (JST) Opening Statements (J-BIG/GLOBIS)
13:15 (CET) / 21:15 (JST) Dialogue with Mr. Johannes Spatz
13:45 (CET) / 21:45 (JST) Q&A & Discussion
14:10 (CET) / 22:10 (JST) Closing Remarks
14:15 (CET) / 22:15 (JST) End
Johannes Spatz Profile

Johannes Spatz

President, Panasonic Industry Europe, GmbH

Johannes Spatz has been with Panasonic Industry Europe for over 20 years, playing a pivotal role in expanding the company’s influence across 16 European countries and spearheading innovations in technologies like batteries, automation systems, and components. His leadership has been crucial in establishing the Panasonic Campus Munich, a center for innovation and collaboration. Known for his commitment to sustainability and embracing digital transformation, Spatz advocates for agile organizational models to adapt to the rapidly evolving business landscape.

Toru Takahashi

Toru Takahashi


Toru Takahashi serves as CEO of GLOBIS Europe BV and is a Managing Director at GLOBIS Corporation, providing global leader training programs to corporate clients around the world. He also serves as the director of Singapore-based GLOBIS Asia Campus Pte. Ltd. and GLOBIS Thailand. As a corporate training instructor, he leads seminars on a range of topics, including establishing corporate strategy/philosophy during overseas expansion, in addition to strategy formulation, problem-solving and leadership related to the localization of overseas sites.

Prior to joining GLOBIS, he was primarily involved in developing overseas businesses with machinery manufacturers at Marubeni Corporation. During his eight-year overseas assignment at Marubeni, he participated in infrastructure development projects in Iran, where he subsequently engaged in a wider range of businesses at Marubeni’s regional headquarters for Europe, the Middle East and Africa in Belgium. His duties there included launching business projects, as well as providing management and financing support for invested companies and business partners in the region.

Toru has written “People who get results overseas don’t use cultural issues as an excuse”. (Eiji press)

Bjoern 2

Bjoern Eichstaedt

Publisher, J-BIG & Managing Partner, Storymaker GmbH

Bjoern Eichstaedt, born 1974, is a communications expert with two decades of experience. As Co-Owner of Germany’s Storymaker, a leading PR and communications agency, he personally specializes in elevating Japanese businesses in Europe.

In 2020, he launched “J-BIG – Japan Business in Germany,” a digital business magazine spotlighting Japanese companies through interviews with European and Germany leaders. He holds a Biology degree from Tuebingen University.

Beyond work, he treasures life as a husband and father of a son.

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