The Billion-Dollar Business of VTubers & Anime: Strategies from Japan’s Industry Leaders Hybrid Seminar
with Masayuki Ikegami
Are you a fan of Japanese Anime? Have you heard of Miku Hatsune and Ai Kizuna? These consumer-generated characters have taken Japan by storm. Join us to explore how consumer-generated anime content has evolved and thrived in Japan, and discover the strategies employed by leading Japanese companies to dominate the entertainment industry.
The speaker for this seminar will be Mr. Masayuki Ikegami who is the former CEO of Everystar Co., Ltd., a DeNA and NTT Docomo joint venture. During his tenue, he grew the business to approximately USD 20 million in annual sales. Mr. Ikegami launched his own company, SAKURAS Co., Ltd. in 2015, where he provides professional consulting services for digital transformation of the entertainment industry.
At this seminar, you will get to:
- Learn about the evolution of Consumer-Generated Content: Discover how characters like Miku Hatsune and Ai Kizuna became cultural icons
- Gain Industry Insights: Learn about the effective strategies Japanese companies use to grow in the competitive entertainment industry
- Explore Japan’s Leadership in Virtual Content: Understand how Japan is setting trends in the virtual content world
- Network with Ikegami-san and attendees (On-site only)
Notes about this interactive hybrid event
This event will be held live online and on campus. Upon registration, all registrants will receive a Zoom link and directions to the event. Registrants can choose to join either online or on-campus freely.
- If you are joining online: Please try to have earphones, a microphone and/or a webcam ready
- If you are joining on-campus: Directions to the event will be included in the email.
Please arrive at the event location at least 10 minutes before the seminar begins.
Overview
| Date: | Tuesday, March 18, 2025 |
|---|---|
| Time: | 11:30 - 13:30 Central European Time (CET) |
| Where: | Hybrid |
| Registration Fee: | Free of charge |
| Language: | English |
Agenda
| 11:00 CET | Reception opens |
|---|---|
| 11:30 CET | Event Start |
| 11:40 CET | Presentation |
| 12:20 CET | Q&A |
| 12:40 CET | Closing and Networking (for on-site) |
Masayuki Ikegami
Masayuki Ikegami started his career as a consultant at A.T. Kearney, where he was engaged in a variety of consulting projects, including business portfolio management for a global CPG firm and a national energy company, mid-term strategy development for a media company, and business turnaround for a real estate developer.
After nearly five years of consulting experience, Mr. Ikegami took part in launching Everystar Co., Ltd., a DeNA and NTT Docomo joint venture. As CEO, he led the company to make approximately USD 20 million in annual sales.
In March of 2015, he launched his own company, SAKURAS Co., Ltd. Through SAKURAS, he leverages his ten years of experience in both the Japanese entertainment and technology industries to provide professional consulting services for digital transformation of the entertainment industry. He published Kaisha wo yamete nenshu ga agaruhito sagaruhito (Will your salary increase or decrease if you change your job?) through Shogakukan in 2016.
Currently, Mr. Ikegami teaches Venture Business Planning at GLOBIS University in Tokyo, Japan.
