CEO & Founder at kaigai.world
Marketing and Strategy
Critical and Analytical Skills
Essentials of Marketing and Strategy
MBA, GLOBIS University
BA in French and Russian, University of Bradford
Karl has lived in four countries throughout his life. He was born in the UK, spent time teaching in France and Russia, and then came to Japan nearly twenty years ago. He joined Oxford University Press in Tokyo in 2004 as a consultative salesman, and was then quickly given wider and more important areas to cover. After becoming manager of the Osaka sales office, he then took on the role of Marketing Manager, learning on the job while using his experience as a salesperson, customer, and decision maker.
The first three years in this job brought lots of trial and error, until Karl enrolled at GLOBIS. Then, there was even more trial and error, but he was able to apply some rigid frameworks into his planning and thinking, which raised his game both as both a marketer and manager.
Always striving for a bigger challenge, after obtaining his MBA from GLOBIS, he took on a wider role as Head of Marketing and Operations, UK Trade and Investment. In this role, Karl worked with UK and Japanese companies across all sectors in trying to enter new markets.
In early 2016, making use of his extensive consulting and external trade experience, he started his own market entry consultancy based in Hyogo Prefecture.