Essentials of Marketing and Strategy

In this course, you will develop an understanding of fundamental marketing and strategy frameworks and methodologies.

Through short case studies covering a diverse range of businesses, you will enhance your ability to analyze, solve problems, and make decisions about marketing and strategy from the perspective of top management.

Upon completing the course, you will be able to understand:

  • The role of strategy and marketing in corporate management
  • Processes for formulating a competitive business strategy from the perspective of top management
  • Basic marketing concepts and how they can be applied to achieve strategic goals
  • Frameworks and analytical methods through practical application using short cases
  • How to think about theories and the qualitative aspects of corporate management

Course Features

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3 Months (18 Hours)

Suitable for busy professionals with 3-hour sessions held every other week

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100% Live Teaching

Flexible for today's lifestyle, choose to join classes online with real-time interaction

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Course Fee

1,150 EURO tuition fee per course

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You will receive a certificate upon course completion

Course Schedule and Materials

Day and Time

April 22 (Sat.)  9:30 – 12:30 (CET)


Overview of Strategy
Environment Analysis for Developing a Business Strategy

  • Interactive Lecture: Strategy -2nd Edition-
Day and Time

May 6 (Sat.)  9:30 – 12:30 (CET)


Establishing a Competitive Advantage in Business Strategy

  • Interactive Lecture: Strategy-2nd Edition-: Unit 2-1 –Unit 2-4
  • Nitori and IKEA
Day and Time

May 20 (Sat.)  9:30 – 12:30 (CET)


Comprehensive Exercises: Corporate Strategy (business domains, resource allocation, business expansion and diversification, complementary management resources)

  •  Interactive Lecture: Strategy-2nd Edition-
  • Reorganization of the Japanese Steel Industry (1999–) (A)
Day and Time

June 3 (Sat.) 9:30 – 12:30 (CET)


Overview of Marketing: Analysis and Planning

  • Interactive Lecture: Marketing —2nd Edition—
  • A Comeback for Fujifilm’s Cheki (A)
Day and Time

June 17 (Sat.) 9:30 – 12:30 (CET)


Drafting Measures in Marketing Strategy (Marketing Mix (4Ps))

  • Interactive Lecture: Marketing —2nd Edition—: Unit 1–Unit 4
  • Vermicular Ricepot: Riding a Dream (A)
Day and Time

July 1 (Sat.) 9:30 – 12:30 (CET)


Comprehensive Exercises (case study analysis)

  • Emirates Airline: Connecting the Unconnected
  • Emirates Airline: Additional Exhibits

Course Lecturer

Sven Van Stichel

Chief Operating Officer & Chief Marketing Officer, GLOBIS Europe BV

Sven is a seasoned marketing and sales professional with over 12 years of experience in the Asia-Pacific region. A certified digital marketer, he has significant expertise in developing market entry strategies, cultivating sales channels, and executing digital marketing strategies.

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With new technologies disrupting almost every industry today, preparing for the future has never been this challenging. To cope with this kind of change, there is a strong need... Read More

Sven Van Stichel

Next Steps

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